ગુરુવાર, 28 ફેબ્રુઆરી, 2013

59pc of users as comfortable with mobile advertising as with TV, online ads: study

---------- Forwarded message ----------
From: "Mobile Marketer Daily" <editor@mobilemarketer.com>
Date: Feb 28, 2013 3:57 PM
Subject: 59pc of users as comfortable with mobile advertising as with TV, online ads: study
To: <kkumarjoshi@gmail.com>

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February 28, 2013

Today's headlines

59pc of users as comfortable with mobile advertising as with TV, online ads: study
Technology only an enabler to disrupting digital marketing: Hybris exec
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Forrester
Heineken targets soccer fans with location-based mobile app
Sole Society picks Facebook feed content to incorporate mobile into social
Office Depot exec: Mobile is about task-completion rate, not conversion - Mobile Commerce Daily
Buffalo Wild Wings debuts mobile game to drive NCAA March Madness excitement
Gucci ups mobile conversion 70pc via optimized site - Luxury Daily
Tracking mobile offers from eyeball to purchase

Research
59pc of users as comfortable with mobile advertising as with TV, online ads: study

By Chantal Tode
	Mobile is increasingly the core platform through which consumers access the Internet and engage with brands, with more mobile users becoming as comfortable with mobile advertising as they are with TV or online ads, according to a new report from InMobi. Entire article \| Email this

Strategy
Technology only an enabler to disrupting digital marketing: Hybris exec

By Lauren Johnson
	PALM DESERT, CA - A Hybris executive at eTail West said that technology is only an enabler when it comes to connecting with consumers. The real challenge is digging into experiences. Entire article \| Email this

Commerce
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Forrester


	Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers. Entire article \| Email this

Content
Heineken targets soccer fans with location-based mobile app

By Chantal Tode
	Heineken is activating its sponsorship of the UEFA Champions League soccer tournament via a new mobile application that gives users a chance to have a grand viewing event for the final game in their hometown. Entire article \| Email this

Content
Sole Society picks Facebook feed content to incorporate mobile into social

By Lauren Johnson
	PALM DESERT, CA - A Sole Society executive at eTail West said that mobile is impacting the type of Facebook content that the company is buying, engaging with and producing for. Entire article \| Email this

Commerce
Office Depot exec: Mobile is about task-completion rate, not conversion - Mobile Commerce Daily

By Staff reports
	Mobile Commerce Daily today - Office Depot exec: Mobile is about task-completion rate, not conversion; Tim Hortons updates mobile app to simplify the coffee run. Entire article \| Email this

Gaming
Buffalo Wild Wings debuts mobile game to drive NCAA March Madness excitement

By Rimma Kats
	Buffalo Wild Wings is ramping up its NCAA March Madness marketing strategy with a new ad campaign and mobile game. Entire article \| Email this

Advertising
Gucci ups mobile conversion 70pc via optimized site - Luxury Daily

By Staff reports
	Luxury Daily today - Gucci ups mobile conversion 70pc via optimized site; Do Saks' woes signal luxury retail shift? Entire article \| Email this

Columns
Tracking mobile offers from eyeball to purchase

By Greg McAllister

A new report from research firm IDC predicts that 86 percent of shoppers will access a retailer's site on their mobile device while shopping in a retail store.

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Blood Donation Camp on Sunday at Dahod Redcross Bhavan

બુધવાર, 27 ફેબ્રુઆરી, 2013

NEWS BY KASHYAP JOSHI JETPUR

Emailing 19822.pdf

Apple's iAds with digital rewards deliver 12x higher click-through rates than standard offers

---------- Forwarded message ----------
From: "Mobile Marketer Daily" <editor@mobilemarketer.com>
Date: Feb 27, 2013 4:18 PM
Subject: Apple's iAds with digital rewards deliver 12x higher click-through rates than standard offers
To: <kkumarjoshi@gmail.com>

RSS | Advertise with us | Download mobile app

February 27, 2013

Today's headlines

Apple's iAds with digital rewards deliver 12x higher click-through rates than standard offers
Coca-Cola activates CIAA sponsorship via mobile concierge app
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Forrester
Tommy Hilfiger exec: Consumers touch retailers at different touch points
L'Oréal Paris taps responsive design to create more personalized mobile experience
Retailers focus on flash sales as mobile changes how consumers shop - Mobile Commerce Daily
Responsive design, crosschannel conversions key to 2013 mobile retail success
Belstaff beefs up mobile strategy via optimized commerce - Luxury Daily
Five trends to monitor at Mobile World Congress 2013
Making sense of mobile commerce between NFC, GPS and bar codes

Advertising
Apple's iAds with digital rewards deliver 12x higher click-through rates than standard offers

By Chantal Tode
	Apple's iAd campaigns that offer users a digital reward generate click-through rates as much as 12 times higher than those offering a standard discount such as a percentage off for a purchase, according to a new report from Ifeelgoods. Entire article \| Email this

Content
Coca-Cola activates CIAA sponsorship via mobile concierge app

By Chantal Tode
	Coca-Cola is making the most of its sponsorship of a college basketball tournament via a new browser-based mobile application designed to make sure attendees do not miss any of the activities surrounding the event. Entire article \| Email this

Commerce
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Forrester


	Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers. Entire article \| Email this

Strategy
Tommy Hilfiger exec: Consumers touch retailers at different touch points

By Lauren Johnson
	PALM DESERT, CA - A Tommy Hilfiger executive at eTail West said that with the proliferation of new devices and technology, retailers that have been hesitant to embrace online have another chance with mobile to combine the in-store and online experiences to get a better understanding of shoppers. Entire article \| Email this

Content
L'Oréal Paris taps responsive design to create more personalized mobile experience

By Rimma Kats
	L'Oréal Paris has relaunched its beauty site to be responsively designed across all devices, letting users experience a more personalized and uniformed way to browse content, whether through smartphones, tablets or PCs. Entire article \| Email this

Commerce
Retailers focus on flash sales as mobile changes how consumers shop - Mobile Commerce Daily

By Staff reports
	Mobile Commerce Daily today - Retailers focus on flash sales as mobile changes how consumers shop; Shiseido Americas Corp. exec: Responsive design site increased smartphone conversions 54pc. Entire article \| Email this

Content
Responsive design, crosschannel conversions key to 2013 mobile retail success

By Lauren Johnson
	PALM DESERT, CA - Developing end-to-end mobile strategies that tap into the different intents that consumers have on multiple devices is a big focus for retailers this year, according to experts at eTail West. Entire article \| Email this

Advertising
Belstaff beefs up mobile strategy via optimized commerce - Luxury Daily

By Staff reports
	Luxury Daily today - Belstaff beefs up mobile strategy via optimized commerce; Rolls-Royce suggests power in digital marketing with final Wraith hype. Entire article \| Email this

Columns
Five trends to monitor at Mobile World Congress 2013

By Martin Lange

BARCELONA, Spain - With 70,000 attendees, 1,500 exhibitors and over 100 conference sessions, Mobile World Congress can be an overwhelming experience. On this week, the conference ranges across all aspects of the mobile economy, from hardware and infrastructure to marketing and education.

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Columns
Making sense of mobile commerce between NFC, GPS and bar codes

By David Wachs

One of the latest hot topics when it comes to consumer behavior is how we have started to use our mobile phones for commerce and, more specifically, as a payment solution.

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