59pc of users as comfortable with mobile advertising as with TV, online ads: study

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From: "Mobile Marketer Daily" <editor@mobilemarketer.com>
Date: Feb 28, 2013 3:57 PM
Subject: 59pc of users as comfortable with mobile advertising as with TV, online ads: study
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RSS  |  Advertise with us | Download mobile app February 28, 2013 Read more on mobilemarketer.com | Jobs | Blog Newsletter signup for latest news    Forward this edition    Today's headlines 59pc of users as comfortable with mobile advertising as with TV, online ads: study Technology only an enabler to disrupting digital marketing: Hybris exec Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Forrester Heineken targets soccer fans with location-based mobile app Sole Society picks Facebook feed content to incorporate mobile into social Office Depot exec: Mobile is about task-completion rate, not conversion - Mobile Commerce Daily Buffalo Wild Wings debuts mobile game to drive NCAA March Madness excitement Gucci ups mobile conversion 70pc via optimized site - Luxury Daily Tracking mobile offers from eyeball to purchase Research 59pc of users as comfortable with mobile advertising as with TV, online ads: study By Chantal Tode Mobile is increasingly the core platform through which consumers access the Internet and engage with brands, with more mobile users becoming as comfortable with mobile advertising as they are with TV or online ads, according to a new report from InMobi. Entire article | Email this Strategy Technology only an enabler to disrupting digital marketing: Hybris exec By Lauren Johnson PALM DESERT, CA - A Hybris executive at eTail West said that technology is only an enabler when it comes to connecting with consumers. The real challenge is digging into experiences. Entire article | Email this Commerce Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Forrester Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers. Entire article | Email this Content Heineken targets soccer fans with location-based mobile app By Chantal Tode Heineken is activating its sponsorship of the UEFA Champions League soccer tournament via a new mobile application that gives users a chance to have a grand viewing event for the final game in their hometown. Entire article | Email this Content Sole Society picks Facebook feed content to incorporate mobile into social By Lauren Johnson PALM DESERT, CA - A Sole Society executive at eTail West said that mobile is impacting the type of Facebook content that the company is buying, engaging with and producing for. Entire article | Email this Commerce Office Depot exec: Mobile is about task-completion rate, not conversion - Mobile Commerce Daily By Staff reports Mobile Commerce Daily today - Office Depot exec: Mobile is about task-completion rate, not conversion; Tim Hortons updates mobile app to simplify the coffee run. Entire article | Email this Gaming Buffalo Wild Wings debuts mobile game to drive NCAA March Madness excitement By Rimma Kats Buffalo Wild Wings is ramping up its NCAA March Madness marketing strategy with a new ad campaign and mobile game. Entire article | Email this Advertising Gucci ups mobile conversion 70pc via optimized site - Luxury Daily By Staff reports Luxury Daily today - Gucci ups mobile conversion 70pc via optimized site; Do Saks' woes signal luxury retail shift? Entire article | Email this Columns Tracking mobile offers from eyeball to purchase By Greg McAllister A new report from research firm IDC predicts that 86 percent of shoppers will access a retailer's site on their mobile device while shopping in a retail store. Entire article | Email this

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